A portion of the proceeds will go to the Bonfire Memorial Fund

In a state known for football, no game is bigger than the annual rivalry between Texas A&M University and the University of Texas. In its 106 year history, no game had more heartfelt emotion than the 1999 contest at Kyle Field.

On November 18th, just eight days before the game, the Aggies' traditional bonfire collapsed. 12 A&M students who were working on the stack tragically died, and several others were injured. Relive the eight days in November 1999 through interviews and retrospectives of those who were a part of a game week like no other in A&M history.

"The two-DVD set does an amazing job of documenting the history of Bonfire and the 1999 tragedy." 
-Randy Riggs, Austin-American Statesman

"The video branch of Texas A&M's athletic department has released its crowning achievement to date in "The Burning Desire" -- a documentary detailing the week of tragedy and triumph surrounding the 1999 collapse of the Aggie Bonfire.  The crew's heart went into it, and it's evident from start to finish."
-Brent Zwerneman, San Antonio Express News

"The Burning Desire" DVD is a must-have for any Aggie fan.  I just got finished watching an advanced copy and the accounts from R.C. Slocum, former players, former students who were on Bonfire when it fell, Mack Brown and others are very, very moving.    You will definitely want to grab a copy of this for yourself. It's a must-have if you love Texas A&M as much as I know you do" 
-Gabe Bock, Texags.com Staff

"I think this is something every Aggie and Aggie supporter should see.  It’s a great piece.  It’s an in-depth compilation of the events that went on at that time and the feelings that were felt…"    
-R.C. Slocum, Former Texas A&M Football Coach