Cannon served as the school's sports information director from March of 1989 until April of 1999 when he was promoted to assistant athletic director for media relations. In  September of 2003 he was promoted to associate athletic director for media relations. He is responsible for all 20 men's and women's sports while focusing on football.

A 1984 marketing graduate of Texas A&M, Cannon began his career in sports information as a high school intern at SMU under the tutelage of Bob Condron and Maxey Parrish. Condron recently retired as the director of media services for the U.S. Olympic Committee and Parrish is currently a professor at Baylor University after serving as the SID at Baylor for many years.

Cannon was a walkon baseball player at Texas A&M in 1981 under Head Coach Tom Chandler. He also served as a student assistant in the SID office for four years with his main responsibility as the baseball SID for Coach Chandler and Coach Mark Johnson, the two winningest baseball coaches in Aggie history. He was hired as an assistant SID in 1985 and served in that capacity until being named the sports information director at Texas A&M in March of 1989.

He served as basketball SID for legendary Aggie coach Shelby Metcalf from 1985-89 and had the pleasure of competing in the NIT and NCAA Championships. The 50-yearold has served as the host of several conference and NCAA championships and has worked with several bowl games. He is a past president of the National Collegiate Baseball Writers Association and was the 1999 winner of the prestigious Wilbur Snypp Award presented by the organization. He is also a member of the College Sports Information Directors of America (CoSIDA), Texas Sports Writers Association and the Football Writers Association of America. He was honored by the All-American Football Foundation with the Scoop Hudgens Lifetime Sports Information Director Award in 1999.

Cannon was selected by his peers to serve in the officer rotation of CoSIDA. He served as the organization's president in 2002-03. Cannon, the son of Bob and LaJoyce Cannon of Dallas, is married to the former Kaye Miller of Bryan. Kaye is a kindergarten teacher at College Hills Elementary in College Station. The couple has two beautiful daughters named Katie (17) and Macie (13).

9/12