Learfield Sports Brings Texas A&M to Beaumont/Port Arthur Radio
Release courtesy of learfieldsports.com
COLLEGE STATION, Texas - Texas A&M Sports Properties, a property of Learfield Sports and the exclusive multimedia rights holder for Texas A&M University Athletics, announced today that two Cumulus-owned stations in Beaumont/Port Arthur will officially be Aggie radio affiliates for the next three years.
Beginning with the upcoming 2012-’13 football season, SPORTS RADIO 1450 am / 1510 am (KIKR and KBED) will broadcast all Texas A&M football and men’s basketball as well as a certain number of women’s basketball and baseball games. Additionally, the CBS Sports’ affiliate will carry the respective, one-hour Aggie coaches’ shows during football and basketball seasons and the yearlong Aggie Daily Show.
The three-year agreement with Cumulus calls for SPORTS RADIO 1450 am / 1510 am to be on the Texas A&M Sports Network through the 2015-’16 athletic season. The radio network, including securing all talent and station affiliates, is overseen by Texas A&M Sports Properties.
“We are pleased to offer area sports fans with an all-star line-up on Sports Radio 1450 am / 1510 am,” said Cumulus VP/Market Manager Leslie Guidry. “This is an exciting opportunity and a great addition to our impressive combination of radio stations.”
“We’re happy to bring Texas A&M game action and other shows featuring the Aggie coaches and broadcasters back to the Beaumont/Port Arthur area, where we know there’s a concentrated alumni and fan base who are eager to get A&M on the radio,” said Texas A&M Sports Properties’ General Manager Eric Buchanan.
Texas A&M Sports Properties is a property of Learfield Sports, which manages multimedia rights for more than 50 collegiate institutions and associations and titles the Learfield Sports Directors’ Cup. The company’s multimedia rights encompass numerous content distribution platforms to deliver the passion of college athletics across radio, television and digital networks. Learfield Sports’ exclusive sports programming reaches more than 50 million television households nationally and delivers nearly 17,000 hours of radio programming on more than 1,100 radio stations. For more, visit www.learfieldsports.com.
SPORTS RADIO 1450AM / 1510 am is Southeast Texas’ Newest and Only Sports Station that features high-profile personalities including Tiki Barber, Brandon Tierney, Dana Jacobson, John Feinstein, Jim Rome, Doug Gottlieb, and Scott Ferrall, Boomer Esiason, among others which deliver breaking news, comprehensive sports updates, live interview with major sports figures and on-site coverage from the biggest sporting events.
Cumulus Media (NASDAQ: CMLS) is the largest pure-play radio broadcaster in the United States with approximately 570 stations in 120 U.S. cities and a fully-distributed network serving more than 4,500 affiliates nationwide. The company’s radio and digital brands target numerous large and demographically-distinct audiences in each of these markets. Cumulus strives to create the next-generation radio broadcasting enterprise, based on great people and technological excellence that will provide high quality, local programming choices for Cumulus listeners, targeted audiences with disposable income and buying preferences for its advertisers, challenging career environments for its employees and value opportunities for its shareholders. For more information, visit cumulus.com.